The Signature Brand
The flagship program for building a personal brand that opens doors.
$997
4 modules · 12 lessons · ~4.3 hours
About this course
An eight-week deep dive that takes you from unclear and overlooked to a brand with a distinct point of view, a memorable presence, and a message people repeat when you're not in the room. This is the complete system Lacie uses with private clients.
What you'll walk away with
- ✦A one-line positioning statement you can say out loud without cringing
- ✦Your brand story, told in a way people remember and repeat
- ✦A visual and verbal identity that's unmistakably yours
- ✦A 90-day visibility plan matched to your energy and goals
Curriculum
Module 1
Foundations: Who Are You, Really?
Dig beneath the job title to the values, stories, and strengths your brand is built on.
- Welcome & How to Get the Most From This ProgramFree preview8 min
- The Honest Brand Audit22 min
- Values Excavation18 min
Module 2
Positioning: Own Your Corner
Define the specific space you occupy so the right people instantly understand why you.
- The Onlyness Factor25 min
- Audience Clarity Workshop30 min
- Writing Your Positioning Statement20 min
Module 3
Story: The Message People Repeat
Craft the origin story, signature talking points, and elevator answer that stick.
- Your Origin Story Framework28 min
- Signature Talking Points19 min
- The Elevator Answer15 min
Module 4
Visibility: Be Seen Without Burning Out
Choose your channels, build your 90-day plan, and show up consistently on your terms.
- Channel Strategy (Pick Two)24 min
- Content Pillars That Don't Run Dry26 min
- Your 90-Day Visibility Plan21 min
“Six weeks in, I got asked to keynote a conference by someone who found me through one post. That has never happened in ten years of doing good work quietly.”
— Maren T., Fractional CMO
Ready to start?
Join The Signature Brand today, or reach out with questions first — I answer every message myself.
Enroll for $997